JCB Toy #Fail
January 10th, 2010 | Published in evening, homelife, ramblings
One of Solly’s Christmas presents last year was a JCB toy called Rex the Roller. Once I figured out what it was I got quite excited by the idea that JCB had done a range of toys based on their magical yellow monsters. However, that excitement soon waned as the toy itself was a letdown. No genuine feeling of character with ‘Rex’, shoddy graphics and overall unpleasant plasticness. Add to that an irritating click with each roll and poor geordie dialogue, I think JCB took the cheap route to bringing their agricultural, construction and material handling equipment into our family living rooms. Possibly one of the biggest missed opportunities I can think of. The real equipment had already won us over but now I feel somewhat cheated. Probably not fair to say as I haven’t seen the full range, but this experience has left me feeling that we may look elsewhere for such construction related fun in the future.
