JCB Toy #Fail

January 10th, 2010  |  Published in evening, homelife, ramblings

One of Solly’s Christmas presents last year was a JCB toy called Rex the Roller. Once I figured out what it was I got quite excited by the idea that JCB had done a range of toys based on their magical yellow monsters. However, that excitement soon waned as the toy itself was a letdown. No genuine feeling of character with ‘Rex’, shoddy graphics and overall unpleasant plasticness. Add to that an irritating click with each roll and poor geordie dialogue, I think JCB took the cheap route to bringing their agricultural, construction and material handling equipment into our family living rooms. Possibly one of the biggest missed opportunities I can think of. The real equipment had already won us over but now I feel somewhat cheated. Probably not fair to say as I haven’t seen the full range, but this experience has left me feeling that we may look elsewhere for such construction related fun in the future.

Rex the Roller

Click to hear Rex

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